Socios, the blockchain-based platform accountable for tokenizing many widespread sports activities franchises, has mentioned the Boston Celtics basketball group will probably be becoming a member of its roster.
In a Wednesday announcement from the Nationwide Basketball Affiliation, Socios said it’s going to have a big presence on the Celtics’ web site. Although the platform didn’t particularly point out it will be tokenizing gamers for digital collectibles, will probably be utilizing Celtics’ logos for worldwide advertising and marketing.
Alexandre Dreyfus, CEO of Socios and blockchain-based sports activities platform Chiliz, mentioned this partnership with an NBA group might result in “enhanced fan engagement for followers of the Celtics,” maybe hinting basketball followers may see tokens for the group because the platform develops. The Celtics have been a significant drive within the NBA, having gained 17 world championships, the latest one in 2008.
Tokenizing skilled sports activities gamers and franchises appears to be a aggressive recreation amongst blockchain companies as corporations proceed to announce related partnerships.
NBA’s Philadelphia 76ers and the Nationwide Hockey League’s New Jersey Devils have already joined Socios. The platform has mentioned it’s going to launch fan tokens for the Ultimate Fighting Championship and Components 1 racing groups Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain. Nonetheless, Dapper Labs’ NBA Prime Shot has the backing of prominent basketball players together with Michael Jordan, Alex Caruso, and Kevin Durant.
Final week, the NBA’s Portland Path Blazers announced a sponsorship program with blockchain firm StormX, which might reportedly have gamers put on the agency’s emblem on their jerseys for the following 5 years.