FSB combine Captain Up’s specialist gamification and loyalty instrument

In an additional increase to our complete on-line sportsbook and on line casino providing FSB have partnered with award profitable cloud-based gamification and loyalty platform, Captain Up.

The brand new partnership will enable operators powered by our award-winning full tech stack sportsbook and on line casino answer to maximise buyer exercise and drive loyalty by means of using gamification, behavioural psychology and sensible social instruments. This consists of the power to create and launch scheduled and focused segmented campaigns, matching rewards and bonuses inside varied classes and channels.


Shaan Balani, Head of Product at FSB, stated: “It’s been a busy begin to 2021 at FSB with new companions and new product integrations and we’re delighted this momentum continues on the again of our new settlement with Captain Up.

“Captain Up permits our companions to run extremely focused campaigns to completely different participant classes to make sure the bonuses they obtain are completely aligned with their taking part in preferences and patterns.

“This deal is simply one other instance of how we’re consistently bettering the FSB platform to ensure that our companions have the applied sciences and instruments required to ship a superior participant expertise.”


Uri Admon, Chief Govt Officer at Captain Up, stated: “We purpose to push the boundaries of innovation in iGaming with options similar to Progressive Jackpots, Social Tournaments Avators and Good promotions.

“Captain Up is devoted to maximising engagement, offering private, gamified instruments, analysing a number of knowledge factors, reacting with related suggestions, supporting varied KPIs and adhering to the dynamic regulatory pointers in markets all over the world. We’re excited to offer our merchandise to operators through FSB.”


Including additional armour to the FSB product, this newest information comes simply three weeks after we joined forces with Incentive Video games to offer companions with entry to a variety of free to play and pay to play video games that work significantly nicely in new and rising markets.

This 12 months has additionally witnessed the signing of main platform offers with operators in Europe, together with German iGaming group OGaming, and our US footprint has been increasing because of a latest strategic alignment take care of USBookmaking.

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