How Much Money Does JoJo Siwa Make?


If you look up “perky” in the dictionary, chances are, you’ll come across a photo of JoJo Siwa, the YouTube sensation and resident nemesis of Justin Bieber. JoJo and her sky-high ponytail have rocketed to fame in the past few years, and she’s been earning tons of cash along the way.

Like so many icons before her, JoJo’s journey to fame started in the hallowed halls of Dance Moms—but this girl was destined for so much more than mere dancing. In 2016, she started releasing songs on YouTube (that’s right, she sings) and took her videos to the next level with gems like A DAY IN THE LIFE OF A JOJO SIWA DOLL (sorry to yell at you, she exclusively uses all caps) and TWIN BABIES GIVE ME A MAKEOVER.

On top of that, JoJo released a line of giant hair bows, has so much merch she literally has her own in-home store, is an author of multiple books (bye, Shakespeare), and recently embarked on an ongoing multi-city tour called D.R.E.A.M. which is so extra it makes Cats look chill. Oh, and did I mention she’s only 16? All this hard work has certainly paid off, so let’s talk specifics.

So…How Much Does She Earn From YouTube?

Okay, so a *lot* goes into YouTube’s payment structure for its top performers. But the main thing to keep in mind is subscribers + ad revenue. The more subscribers a YouTuber has, the more people are watching their videos, and the more money they’re making from ads. JoJo has 10.6 million YouTube subscribers, and while there aren’t any firm reports about exactly how much $ she makes, we can kinda figure it out using intel about her fellow YouTubers. Take Ryan ToysReview, for example.

Forbes reported that Ryan’s channel had more than 18 million subscribers back when JoJo’s had just under 10 million, earning him a reported income of $22 million in 2018. In other words, he has just about double the subscribers as JoJo. If we use that benchmark to approximate, it’d put JoJo at around $9 million for her channel.

Cool, since you’re shook anyway, I think now is a good time for me to force everyone to watch the video for “Boomerang.”

Her Hair Bows = Major $$$$

Get ready, because this is truly WILD. JoJo sold 40 million hair bows in 2018, and they retail for about $9.99 a pop. That adds up to $399,600,000 which….holy sh*t. Obviously, JoJo doesn’t get to keep all that money (or even the majority of it, thanks to partnerships and taxes), but this is seriously impressive for a teenager.

JoJo Siwa™ Unicorn Wonder Mini Hair Bow

FYI, Viacom (they own Nickelodeon and work with JoJo) figured out that the star’s many live appearances drive major sales to her branded products. Apparently, in summer 2017, “bow sales increased by 40 percent in Chicago after she performed at SlimeFest [Editor’s note: HELP] and 60 percent in the Anaheim area after VidCon.” In other words, her retail power is 100 percent in her personality.

Then There’s Her Merch

Whether she’s selling night lights at Target or dolls at Walmart, JoJo Siwa is basically a money-making machine. She’s a huge favorite among little kids (see Kim Kardashian’s daughter North West), and her products seem to sell out faster than you can say “what is life, halp?”

As Viacom explains, JoJo essentially leverages her YouTube platform and fan base to make money with licensing deals, much like the Kardashians leverage their show to drive fans over to brands like Kylie Cosmetics and Good American.

When it comes to sales, there’s no hard data on how much JoJo has taken home, but we can assume it’s a lot. Viacom claims her JoJo action figure doll “hit the number one spot in sales at Walmart for several weeks,” beating out freakin’ Barbie. And that spike was all thanks to JoJo mentioning the doll on YouTube, btw.

Of course, not every product is a money-maker. Like, remember when JoJo’s makeup kit at Claire’s was recalled for asbestos? Yeahhhh…not great.

Then There’s JoJo’s House

No clue what it’s worth, but it’s freakin’ massive, so let’s consider it an asset:

And Finally, There’s Her Tour

Guys. JoJo’s tour is bananas. In 2019, the tour earned her $26.9 million, and she’s planning to hit up dozens of cities in 2020. I’m…scared. Of course, Nickelodeon (and Party City, who’s presenting the tour) take a cut, so it’s not like our girl JoJo gets to pocket all this money. But she’s sure AF getting a big chunk of it.

UM…BUY TIX?

So, What’s Her Total Net Worth?

According to Celebrity Net Worth, that’d be $12 million. But they’re the first to admit that this number could actually be way higher considering we don’t know too much about what JoJo really made from her wildly popular hair bows! Also, keep in mind that JoJo is just 16, and her parents likely have a big hand in how she saves and handles her money, so there’s a lot that (understandably) isn’t public knowledge. In any case, this is me RN:

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136 thoughts on “How Much Money Does JoJo Siwa Make?

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