How Becky G’s New Magnificence Model Empowers the Latinx Neighborhood

In an unique interview with E! Information, Becky G is spilling the sweetness tea about her new cosmetics line, Treslúce Magnificence, and what it means for the Latinx neighborhood.

Watch: Becky G’s Tresluce Magnificence Is a “Celebration” of Her Latin Tradition

Is there something Becky G cannot do?

The reply, in fact, is not any. For one, there is no denying the 24-year-old singer has taken over the music industry with hit after hit. And whereas the Mala Santa artist remains to be booked and busy along with her music, she’s prepared to embark on an thrilling new chapter.

Enter: Treslúce Beauty.

That is proper, the Mexican-American pop star can now add make-up mogul to her ever-evolving resume. Nevertheless, do not count on her cosmetics line to be like other celebrity-owned brands. Per a press launch, Treslúce Magnificence “celebrates [Becky’s] Latinx roots, with a mission to uplift the neighborhood by way of genuine and true illustration.”

Her message could not ring extra true along with her first assortment, which focuses on the eyes. From a vibrant 18-eyeshadow palette that is infused with Mexican Blue Agave to an eyelash case impressed by Mexican Talavera tiles and her grandmother, the California native’s merchandise usually are not solely fairly however purposeful.

Stars With Beauty Brands

To have a good time her new endeavor, Becky solely spoke with E! Information about creating her personal cosmetics line, and why it felt like the right time to take this subsequent step in her profession.

Michele Andersen, John Parra/Getty Photographs for The Latin Recording Academy

E! Information: You have collaborated with manufacturers prior to now, however why did it really feel like the fitting time to department out and launch your personal line?

Becky G: “There’s been one thing within the air for me, as a inventive individual, that felt it was simply time. It is one thing that I’ve dreamt about since I used to be so, so younger and it has been on my checklist of issues to perform. However there’s two sides to it: There is a private facet for me that make-up has at all times been that lane of self-expression. My music is one thing that I share with everybody, however make-up was at all times very private to me and it was one thing that I used to be now able to share on a much bigger scale. After which, on high of that, as a client of make-up, I feel what Treslúce is about and what it represents is one thing that may be very a lot wanted within the magnificence area.”

“There’s so many pioneers within the make-up area that I appeared as much as and been impressed by, and I might simply assume to myself, ‘What does that appear like for me? What would I be about within the make-up area? What would we stand for?’ And as we have put collectively our model pillars, it is by no means felt extra proper. I do know it sounds loopy to say at 24 years outdated. Like, ‘Now’s the time!’ It might’ve come a lot later however the fact is, I began carrying make-up so younger. We put on make-up so younger now, and everybody wears make-up…so, it simply felt proper.”

Michele Andersen

E! Information: Magnificence is so ingrained in Latinx tradition and it is empowering that this model’s mission is to uplift the neighborhood. How does it really feel to create an area for individuals to have a good time that a part of their heritage?

BG: “I really like that you simply use the phrase ‘have a good time’ as a result of that is one thing that I communicate so much about with the workforce. With regards to our Latinidad, one factor I really like about our tradition is that we like to share. We like to share our meals, we like to share our music, we like to share our properties, our drinks—and now, I am able to share Treslúce. That a part of our tradition has positively impressed me.”

“And going again to what makes Treslúce distinctive, it is that celebration. And it is taking possession. I do know some individuals are like, ‘Nicely, you are fairly with out make-up.’ Nicely, I do not put on make-up for you. I put on make-up for me as a result of it makes me really feel good. It makes me really feel recognized with myself as a result of that is my favourite method of self-expression. So empowering people with realizing, like, you put on make-up for you, not for anybody else. And re-writing that story as Latinas…and I feel that that is actually highly effective.”

Watch: Becky G Says Make-up Boosts Her Psychological Well being

E! Information: Concerning how magnificence could be a approach to specific your self and be that “me-time,” does magnificence ever really feel therapeutic for you and does it assist along with your psychological well being in any method?

BG: “one hundred pc. Even on days the place I really feel just a little sick, I am similar to, ‘I gotta get a face on and I will really feel so a lot better.’ [laughs] It is a peaceable time. To actually paint an image for you: These occasions earlier than I am going on stage, and I am doing my very own make-up and I am gazing myself within the mirror, I get to be part of that transformation of changing into a extra elevated and highly effective model of myself.”

“That claims every thing about even who I’ve change into outdoors of being a daughter, a sister and being a companion. All of these issues are so essential to me, however the truth that I have been in a position to come so far as I’ve on the age that I’m…it is due to that reference to myself. I feel my magnificence journey has so much to do with it as a result of as I’ve realized extra, I really feel I’ve a spot the place I belong.”

Michele Andersen

E! Information: Your eyeshadow palette additionally contains affirmations which are constructive reminders to be ok with your self. Are you able to share just a little extra about why it was it essential so that you can incorporate these messages? 

BG: “The sweetness area is stuffed with a whole lot of enjoyable and funky tendencies, however typically tendencies could make you assume, ‘Am I adequate for it? Am I cool sufficient to do this?’ Rising up on the web and getting found off of the web, it is not at all times been probably the most constructive and uplifting place. However I am positively extra of a glass-half-full, not a half-empty form of individual…It is that strategy of self-discovery and a part of that self-discovery has been self-acceptance. That is one thing that may be a every day apply—some days I am tuned into that larger frequency and a few days me cuesta un poco más [it costs me a little bit more].”

“It is a kind of sincere issues that I share with my followers on a regular basis. It takes work and it takes effort, and you might be worthy of placing that effort into your self. Particularly in minority communities, we’re coping with a lot stress, not simply as younger girls or younger people to look a sure method or communicate a sure method, however then on high of that, we have now to change into profitable. We’ve got to hold round all of those generational cycles, and prevail, and do nice issues. And it is like, ‘Can I simply have a second?!’ So training these affirmations has executed a lot for me, and to infuse that just a little bit into one thing, even when it goes over one’s head, they’re touching one thing that’s so intentional. And I feel that that is actually lovely.”

You possibly can store Becky’s new line here. Merchandise vary from $8-$35.

This interview has been condensed and edited for readability.

Watch Daily Pop weekdays at 11 a.m., only on E!.

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