7 Best New Perfumes, Scents, and Fragrances of 2020


Katie Buckleitner

We’re only 48 days into 2020, and there have already been, like, 48 million new perfume launches. This is good news if you’re in the market for a fresh new fragrance (new year, new signature scent, amirite?), but if you’re not a big perfume person, all the options can be seriously overwhelming. Like where the hell do you even start? Um, right here! To help you narrow down all the choices out there—and to save your nose a lot of trial and error—I’ve rounded up the seven best new 2020 perfumes. From fruity florals to earthy musks, there’s a perfume pick for everyone.

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Best New Rose Perfume of 2020

Miss Dior Rose N’Roses Eau de Toilette

This isn’t your grandmas’s rose perfume (sorry, grams, but the old-school perfumes kinda smelled…powdery). Its main note is fresh rose from Grasse in the south of France—so fancy!—but it’s also got notes of white musk and zesty bergamot to give it a hint of warmth and spice.

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Best New Spicy Perfume of 2020

YSL Black Opium Eau de Parfum Neon

This new 2020 perfume from YSL isn’t for the faint of heart. The super-bold mix of coffee, orange, and dragonfruit notes smell equal parts spicy and sexy. Mist is on pulse points (wrists, neck, back of knees) before a big night out and prepare to get noticed.


Best New Fruity-Floral Perfume of 2020

Gucci Guilty Love Edition Pour Femme Eau de Parfum


Best New Earthy Perfume of 2020

Chloé Nomade Absolu De Parfum

If floral or fruity fragrances aren’t your thing, then please allow me to introduce you to this new 2020 perfume from Chloe. It’s not overly feminine (which I personally love in a fragrance); the mix of cherry plum and oak mass smells warm, earthy, and woodsy on skin.


Best New Woodsy Perfume of 2020

Coach Dreams Eau de Parfum

This new 2020 perfume has a totally unexpected base note: Joshua Tree (yes, that’s the tree that’s named after the SoCal national park where everyone does mushrooms). Either way, it smells really pretty—especially when it’s paired with orange and gardenia. Warm, woodsy, and slightly citrusy.


Best New Clean Perfume of 2020

CK Everyone Eau de Toilette

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Genderless, vegan, natural, sustainable. This new perfume is the epitome of beauty in 2020. The clean, fresh-smelling scent is designed for everyone (hence the name) and made with 79 percent natural plant-based ingredients. Plus, the bottle is fully recyclable and the outer packaging is made with 30 percent post-consumer recycled materials. 


New Perfume 2020: This Floral Scent

Maison Margiela Replica Springtime in a Park Eau de Toilette

This new 2020 perfume smells exactly how it’s labeled: “Springtime in a Park,” and it’s freaking wonderful. The blend of lily, blackcurrant, and fresh pear is basically the spray-on version of a walk through a gorgeous, flower-filled garden.

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