Chloe x Halle Are the New Faces of Neutrogena for 2021

Is it just me, or have Chloe x Halle been everywhere lately? I mean that in a good way. I feel like the world can’t get enough of the R&B sister duo (Cosmo included—they were our October cover stars last year). Ever since getting the Beyoncé cosign (they’re repped by her label, Parkwood Entertainment), Chloe and Halle Bailey effortlessly navigated the realms of TV, fashion, and, of course, music.

Here’s a quick glimpse at their recent to-do list: They costar on the television show Grown-ish, they were a part of Louis Vuitton’s spring/summer 2021 campaign, and they just dropped a music video for their song “Ungodly Hour.” (Their album, with the same name, was released in June 2020 and it earned the sisters three Grammy nominations.) So, yes, they’re a little busy.

But having a packed schedule isn’t stopping Chloe and Halle from checking off another dream on their list—today, Neutrogena announced that Chloe and Halle are their newest brand ambassadors, ushering the women into the next act of their careers.

In a press release, the brand explained why this new partnership makes so much sense: “Chloe x Halle likewise have the power to inspire and educate a whole new generation of skincare users. We are excited to join forces, with the shared aim of making good skin health more accessible to all.” And while the two women are starting to establish their own individual identities—they recently created separate Instagram and Twitter accounts—they’re hype that they get to rep the brand together.

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The sisters are also excited to be able to help create diverse images and narratives for Black women, especially when it comes to beauty—it’s one of the main reasons they decided to become ambassadors in the first place. In the press release, Chloe said that “inclusivity in beauty is so important to us, and we love how Neutrogena offers such a diverse assortment of products for people with all kinds of skin.”

Cosmo caught up with Chloe and Halle to talk all about this new brand collab, how skincare has helped them deal with the pandemic, and the DIY beauty hacks they use on their hair and skin. Peep the conversation below.


Cosmo: Congrats on this new partnership! How does it feel?

Chloe Bailey: We’ve loved Neutrogena ever since we were little girls—we’ve always used their products. I remember as a kid, I would be in the bathroom trying to reenact the iconic face splash moment from their commercials. And now, we get to be a part of this cool brand. I’m so happy that we’re sisters doing this together—I think we’re the first-ever sister duo ambassadors.

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Cosmo: Last year was super hectic—did your attitudes toward beauty and skincare change at all?

Halle Bailey: Absolutely. For me, personally, especially at the beginning of the pandemic, I had to remind myself to take care of my skin. Me and Chloe were hunkering down together with our family, and when you’re stuck in the house all day, you do sometimes forget to do the simple things like washing your face or applying sunscreen.

Cosmo: I feel like when all the protests were going on, my skincare routine was a major mental reset for me.

HB: Absolutely—it was so stressful. It caused a lot of anxiety too, especially for us, as Black women. It’s a lot that we’re carrying, emotionally and mentally. Personally, I was like, Okay, Halle, you have to remember to do this. I was telling Chloe earlier how instead of thinking of my skincare routine as a chore, I’ve really turned it into a meditative experience and now I get really excited to do it. It makes me feel good to take care of myself that way. I’ve also been dealing with acne, so the routine has helped a lot with that.

Cosmo: Oh, is that an issue for you?

HB: Yes [laughs]—I feel like I’m rambling now, but my skin type is so different from Chloe’s. I’m so much more acne-prone, especially while we’re touring. And on top of the zits, I also have to deal with the marks they leave behind. But there are products from Neutrogena, like their face wash, that make my life so much easier.

Cosmo: Wait, Chloe—what’s your biggest skin concern?

CB: So during the pandemic, I kind of woke up and started taking my skincare routine more seriously. I’m really grateful that I have good genes and my skin stays clear most of the time, but during my period or when I’m eating too much of what I’m not supposed to be eating, those little pimples will pop up.

And even when I do get pimples, I still have to deal with discoloration and scarring. I’ve realized that what helps prevent those spots from getting worse is wearing sunscreen. I think it’s so important, especially for Black people, to wear it every day—it helps our skin stay healthy and protected from those harmful UV rays.

Also, random, but when we all went on lockdown, I couldn’t go out and get my lash extensions and I couldn’t have a makeup artist come over and do my makeup. So because of that, I’ve really learned how to do my makeup and I’ve come to rely on my own skills and discovered new products that I love. I’m so into Neutrogena’s Hydro Boost Plumping Mascara right now because it makes my lashes so long and full.

Cosmo: I think about two or three years ago, you two said you really loved using DIY products on your skin—olive oil, coconut oil, that kind of thing. Do you still incorporate those ingredients into your beauty routines?

HB: Definitely, especially for my hair. I mean, coconut oil and olive oil have always been how we’ve kept our hair hydrated and healthy.

CB: I still incorporate both—and I’ll teach you a little secret. When I’m taking off my makeup, I’ll put a little coconut oil on top of my eyeliner and then I’ll grab one of Neutrogena’s Micellar Cloths, swipe, and bloop—it’s right off. It’s perfect.

Cosmo: I know representation within all different industries is important to you. How does that play a role in this new partnership?

HB: Representation is so important to us; it always has been. I mean, we have so many amazing and powerful Black women in our lives who have inspired us to do what we want to do today. So being able to pair up with a brand like Neutrogena and to be two young, Black sisters showing off the differences of what makes us beautiful is really a good step forward.

I’m so proud of us for putting our heads together and showing everyone that you can be unapologetically yourself and still get these opportunities. That’s why it’s so important to us. And we just want everyone to receive that message with love.

This interview has been edited and condensed for clarity.

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