- More than 40 beauty and wellness brand leaders have come together to form BeautyUnited, a grassroots coalition that focuses on fundraising and donations for frontline healthcare workers during COVID-19.
- Celebs like Gwyneth Paltrow, Drew Barrymore, and Victoria Beckham are featured in a campaign video for the coalition.
This time last year, I was probably concerned with a huge zit on my face, or which of my favorite beauty products were running low, but leave it to a global pandemic to put everything into perspective. Now, in light of the chaos that is our current world, my same favorite beauty brands are joining together in support of what really matters: providing our frontline healthcare workers with the funds and supplies they need to fight COVID-19.
More than 40 beauty and wellness brand leaders have come together to form BeautyUnited, a grassroots coalition focused on both fundraising for the Frontline Responders Fund (whose ultimate goal is $10 million) and coordinating donations of personal care supplies to the workers risking their own health to help others.
The group is led by BeautyCon cofounder and CEO Moj Mahdara, who stated in a press release, “I stand in solidarity with beauty and wellness founders to mobilize the resources we have to support doctors, nurses and all the healthcare workers on the front lines of this pandemic. We are resolved to support in collective actions that can have a big global impact. Now is the time to be UNITED.”
To further raise awareness and funds, BeautyUnited has launched a campaign video featuring all of your favorite beauty influencers and leaders, urging anyone who can donate to the doctors, nurses, first responders, and all other healthcare workers:
In the video, beauty celebs such as Gwyneth Paltrow of Goop, Drew Barrymore of Flower Beauty, and Victoria Beckham of Victoria Beckham Beauty speak on behalf of the cause, but the full list of founding members is as follows:
Moj Mahdara (Beautycon), Gwyneth Paltrow (Goop), Drew Barrymore (Flower Beauty), Bobbi Brown (EVOLUTION_18), Victoria Beckham (Victoria Beckham Beauty), Rosie Huntington-Whiteley (Rose Inc.), Huda Kattan and Mona Kattan (Huda Beauty and Wishful), Cassandra Grey (Violet Grey), Francisco Costa (Costa Brazil), Charlotte Tilbury (Charlotte Tilbury Beauty), Marianna Hewitt and Lauren Gores Ireland (Summer Fridays), Zanna and Mazdack Rassi (Milk Makeup), Dr. Barbara Sturm (Dr. Barbara Sturm Molecular Cosmetics), Shani Darden (Shani Darden Skincare), Beatrice Dixon (The Honey Pot Company), Lilli Gordon (First Aid Beauty), Shannon Vaughn (Pursoma), Jeff Raider (Harry’s), Katherine Power (Versed Skincare), Tara Foley (Follain), Esi Eggleston Bracey (Unilever), Rae Ann Silva (beautyblender), Holly Thaggard (Supergoop!), Joe Cloyes and Greg Gonzales (Youth to the People), Gregg Renfrew (Beautycounter), Sharon Cutler (UOMA Beauty), Rachel Roff (Urban Skin Rx), Ariel Wengroff (arfa and HIKI), Dr. Nigma Talib (Dr. Nigma), Bryce and Gigi Goldman (Kopari), Dr. Josh Axe (Ancient Nutrition), Dr. Raj Kanodia (Amla Beauty), Jerrod Blandino and Jeremy Johnson (Too Faced), Bianca Bolouri (Lime Crime), Debbie Perelman (Revlon), Kurt Seidensticker (Vital Proteins), Tina Craig (The U Beauty)
If you’re in a position to help out and donate, visit the Frontline Responder Fund GoFundMe and know that your money is going toward providing medical and safety equipment for these workers. And if you’d also like to support a few of the brands involved in BeautyUnited, shop a few of our favorite products below, and/or go to TheBeautyUnited.org to learn more.