Indigenous Clothing Brands – Native American Clothing Brands

indigenous owned brands


Colonization has had devastating effects on Indigenous people, and that same concept of taking something that isn’t yours, unfortunately, regularly pops up in the fashion industry allll the time. Instead of falling into the trap of buying something cheap and fake, take a minute to educate yourself and reflect on how that purchase might negatively affect others. There are countless ways to support Indigenous people, one of which is through highlighting Indigenous clothing brands and accessory labels that are rich in tradition and culture.

If you’re unsure of whether you should wear certain designs or pieces, talk it over first with the artist and let them know your concerns. You’ve got plenty of other ways to uplift and show your support, like giving these designers, creators, and artists a follow and sharing their incredible work on social media. And if you do shop products from any of the below brands, be sure to tag them in all your pics so your friends will know who made it and can then show the creators some love, too.

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Northern Cheyenne and Crow designer Bethany Yellowtail’s fashion and accessories brand offers everything from graphic T-shirts and sweatshirts to skirts, scarves, and dresses. But that’s not all— B.Yellowtail also provides a platform for other Indigenous, Native American, and First Nations artists, designers, and creators through the B.Yellowtail Collective. There, you can find handmade jewelry, beadwork, accessories, and even beauty products.



Orenda Tribe

After years of designing fast-fashion clothing, Amy Yeung, who is Diné (Navajo), switched directions and started Orenda Tribe, a label that offers super-cool and unique upcycled pieces, like this blue hand-dyed set. You’ll also find reworked vintage flysuits, tracksuits, and skirts, as well as jewelry created by other Indigenous designers.



ThunderVoice Hat Co.

While we’re on the topic of upcycling, here’s another brand we think you should check out. Founded by Lehi ThunderVoice Eagle, who is Navajo and Totonoc, ThunderVoice Hat Co. is a line of reimagined vintage hats that feature details made from old treasures, like reclaimed leather and T-shirts. The hats, which have all been hand-sourced and redesigned, “are a statement of how we can reuse and honor all elements of creation,” as stated on the brand’s website.



White Bear Moccasins

Collaborate with Shauna White Bear, who is Arikara and Hidatsa, to design your own custom pair of moccasins. You choose the style you want (like slip-ons, chukkas, or boots), the type of hide and shade you like, and all the finishing details. And Shauna will hand-make your very own pair. These made-to-order moccasins might not ship out overnight, but they’re definitely worth the wait.



Warren Steven Scott

When describing Warren Steven Scott’s eponymous label, the brand’s website puts it perfectly: “a modern image of fashion through an Indigenous lens.” The designer, who is a member of the Nlaka’pamux Nation, uses acrylic and sterling silver to create each of the unique earrings, like this pair of mixed ovoid-shaped designs.



Urban Native Era

Founder and CEO Joey Montoya, who is Lipan Apache, created Urban Native Era to increase visibility of Indigenous peoples and raise awareness. This clothing line offers socks, shorts, hats, tanks, and T-shirts printed with slogans such as, “You Are on Native Land.” This shirt, in particular, is part of a collection that’s not only Indigenous-designed but is also made in the US and Central America.



Winston Paul

Turn to this Indigenous-owned and operated brand for handmade makeup bags (which you’ll love so much, you’ll want to wear them as handbags) as well as beautiful skirts, and jewelry. Creator Calandra Etsitty, who is Diné, combines traditional and contemporary elements in the stunning designs.




Inspired by their Ojibwe, Oneida, and Mohican heritage, husband and wife duo Erik and Amanda created this Native American denim clothing line, which they’ve perfectly described on the brand’s website as “Native Americana.” You’ll be obsessed with the denim brand’s impeccable attention to detail, as demonstrated by this denim coat, lined with Pendelton blanket fabric in symbolic colors and designs.



OXDX Clothing

The owner and artist behind OXDX, Jared Yazzie, who is Diné, created this streetwear brand as a way to inform others of Indigenous issues. You can expect to find graphic tees—and lots of ’em—in loud colors with even louder messages that support Indigenous peoples and raise awareness.



Jamie Gentry Designs

This Indigenous brand has a strong focus on sustainability. Each pair of moccasins created by Jamie Gentry, from the Kwakwaka’wakw Nation, is custom made-to-order with that person in mind. If you’ve got a special request, you can reach out to the artist with questions or complete an order form. Otherwise, click the shop button below to add yourself to the list.



Makwa Studio

Textile artist and designer Maggie Thompson (Fond du Lac Ojibwe) uses a knitting machine to hand-loom all of the pieces in this knitwear brand. As soon as the temps start to drop, we think you’ll want to buy one (or more) of each of these wool cowls, hoodie-scarves, and beanies.



Molina’s Lakota Beadwork

Third-generation beader Molina Parker (Oglala Lakota) creates some of the most incredible beadwork designs. From intricate cuffs to beautiful beaded earrings (so many beads!), these pieces of jewelry/art are ones you’ll keep forever.



Decolonial Clothing Co.

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