Shop the Lilac Fashion Trend Summer/Fall 2020

I’ve been cooped up at home the past few months (for obvious reasons) and have worked on tons of organizational projects to pass the time, and while sorting through old photos, one really stood out. It was a photo of me at the mall with my friends circa the early 2000s in one of those photoshoot kiosks with a fun backdrop. You know the ones. We would get all dressed up and coordinate our outfits with whatever the background color was, and in this particular case, it was lilac.

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The hue really had a moment in the ’90s and into the 2000s, and I was OBSESSED with it: I had track suits, tops, and even lilac-colored Timberlands. And, of course, who could forget one of lilac’s most iconic moments, when Lil’ Kim donned her one-shoulder jumpsuit and seashell pasties at the 1999 MTV Movie Awards. We can all thank designer Misa Hylton, for creating one of the most memorable outfits—and for capturing the zeitgeist of the decade with one look. Scroll through these celeb looks for even more nostalgia.

Now it’s resurfaced—as most trends do—on the fall runways and is also popping up on all my favorite shopping sites, so I’m ready to dive right back into the soft shade. Another strong case for the color is that it’s a pale tone of purple, the same color that symbolizes royalty and luxury. Quick history lesson for you: The specific dye used to be so expensive back in the old days, that only rulers and the elite could afford it. But since lilac is more subtle than a rich purple, it has a youthful and fresh spin to it. Just click through these designer looks to see.

While we’re down to the wire to take advantage of beloved summertime (hate to see you go!), you can totally wear this popular color into fall too. Check out some cute options to shop now for either season:

I’ll be just over here, adding to my collection of lilac pieces that I’ll never part ways with.

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