The 13 Best Latina Makeup and Latinx Owned Beauty Brands

latina and latinx owned makeup brands

Instagram: @lora_arellano, @meltcosmetics

Whether you’re part of the Latinx community and are searching for makeup created, founded, or owned by/for Latinas, OR you’re just interested in learning more about and supporting cultures outside of your own, you’ve most definitely come to the right place. Because I went ahead and rounded up 13 Latina makeup brands that you most definitely should check out and shop ASAP—and then, like, forever after. From brands that offer super-pigmented lipsticks and eyeshadows in every shade imaginable to brands that carry all the brushes and tools your vanity is sorely missing, here are the best Latinx-owned makeup lines you need to know about immediately.

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1

Luna Magic

Luna Magic Uno Eyeshadow Makeup Palette

Dominican-American sisters Mabel and Shaira Frías teamed up to bring this colorful indie makeup brand to life—and once you’ve tried these highly pigmented formulas, you’ll be v. thankful they did. Whether you’re shopping for makeup brushes, liquid lipsticks, false eyelashes, or vibrant eyeshadow palettes, like the one shown here, this Afro-Latina-owned company is definitely one to check out.

2

Golden Dream Beauty

Golden Dream Beauty Dama Lashes

goldendreambeauty.com

$10.00

3

Vive Cosmetics

Vive Cosmetics Cremosa Matte Lipstick in Azúcar

4

Reina Rebelde

Reina Rebelde Bold Lip Color Stick in Brava

From emerald-green colored eyeliner to true-red lipstick in a satin finish, you’ll find all the bold shades you actually want to wear in this Latina-owned and operated makeup line. Regina Merson, the brand’s founder and CEO, describes the line as “perfectly reflective of my complicated identity as a Mexican woman embracing an American life.”

5

Elaluz

Elaluz Lip & Cheek Stain

Brazilian-American entrepreneur Camila Coelho founded and launched her luxe beauty brand with just two must-have products: a 24K Lip Therapy and a Lip & Cheek Stain. Coelho’s Brazilian heritage inspired many aspects of the line, including the scents used, the ingredients, and even the name, Elaluz, which is Portuguese for “she is light.”

6

Alamar Cosmetics

Alamar Cosmetics Brighten & Bronze Complexion Trio

alamarcosmetics.com

$25.00

Cuban-born founder and CEO Gaby Trujillo created Alamar Cosmetics with a focus on inclusivity, so you can expect to find shades for allll skin tones in this range. Take, for instance, the Brighten & Bronze Complexion Trio shown here in the dark/rich shades (you can also shop it in fair/light or medium/tan).
In addition to this palette, the makeup line also carries lip glosses, lip liners, eyeshadow and complexion brushes, eyeshadow palettes, and blush.

7

Araceli Beauty

Araceli Beauty Ojos Perfectos Liquid Eyeliner

Born in Mexico, founder Araceli (aka Cely) created this makeup line to share love for both the culture and makeup, as stated on the brand’s website. Araceli Beauty has everything you need to create the perfect eye makeup look: tweezers and scissors for the brows, false lashes, liquid eyeliner (shown here), gel eyeliner, eyeshadow brushes, makeup sponges, and eyeshadow palettes.

8

Mia del Mar

Mia del Mar Life Is A Fiesta Eyeshadow Palette + Dual Ended Brush

The team behind Mia del Mar (women from Colombia, Argentina, Venezuela, Cuba, and Brazil) was inspired by all things Miami when creating these colorful, cruelty-free makeup products. You can expect to find highlight and contour kits, blush, eyeshadow palettes, makeup primer, and even a few skincare products in the brand’s collection.

9

Melt Cosmetics

Melt Cosmetics Amor Eterno Illuminacion Highlighter

If we had to describe Melt Cosmetics in one word, that word would be “pigment,” hands down. Melt Cosmetics was co-founded by Lora Arellano, first generation Mexican-American and ridiculously talented makeup artist (I mean, please just gaze upon her Instagram), and Dana Bomar back in 2012, and the brand continues to roll out quality products (like eyeliners, eyeshadows, and lip products) in exciting, bold shades. Exhibit A: This blinding opalescent pink highlighter from the Amor Eterno collection, which is inspired by Mexican culture.

10

Bésame Cosmetics

Bésame Cosmetics Black Cake Mascara

besamecosmetics.com

$6.25

If you love trying new products but your heart also leaps for all things vintage, you need to check out Bésame. Owned and operated by both Gabriela Hernandez, who grew up in Argentina, and her family, this unique makeup line carries super-cool makeup products, like this ’20s-inspired cake mascara, as well as cream rouges and classic lipsticks.

11

Lunar Beauty

Lunar Beauty Jupiter Moon Prism Powder

The creator of this cult-favorite makeup brand is none other than beauty YouTuber Manny Gutierrez aka Manny MUA. Here’s what you’ll find in this line: lip glosses, liquid lipsticks, eyeshadow palettes, blush, and of course, highlight powders in stunning shades, like this glittery copper one.

12

Necromancy Cosmetica

Necromancy Cosmetica Lipstick in Carnal Sin

necromancycosmetica.com

$16.00

Lipstick lovers, listen up. Puertorrican creators Des and Zal hand-mix and hand-make every lipstick in this indie makeup line, which carries vegan and cruelty-free lipsticks in the coolest shades that you won’t find everywhere else. 

13

J’Dez Beauty

J’dez Beauty Crush Lip Gloss

You might know all about beauty YouTuber Jackie Hernandez, but if you have yet to try the blushes, matte lipsticks, lip glosses, false lashes, eyeshadow palettes, or highlighters from the makeup line she founded, J’Dez Beauty, you’ll want to get on that, um, now.

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