Bambuser raises $45M after shifting focus to live video shopping – TechCrunch

Bambuser is a name that you may not have heard in a while, but the Stockholm-headquartered company is announcing today that it’s raised $45 million in new funding this year, with $34.5 million of that amount raised during the pandemic.

Bambuser’s history goes back more than a decade (the first TechCrunch coverage appeared in 2008). CEO Maryam Ghahremani told me that the founders’ idea — using smartphones to stream live video journalism — made them “very, very much ahead of their time.”

However, being ahead of your time isn’t always a good thing, and Ghahremani that the company has also struggled with having “too little capital” (although it publicly listed on Nasdaq First North in 2017) and also with turning its technology into a great product and a scalable business model.

So Ghahremani was brought on to change all that two years ago. She told me she soon saw an opportunity in the growth of live video shopping, particularly in China, with potential clients starting to ask whether Bambuser had any products for this. It didn’t at the time, but it quickly shifted focus and launched its first live video shopping products last fall.

“We didn’t plan for the pandemic to hit the world,” Gharemani said. “We started this because we believe that this is going to be the future of retail.”

At the same time, she suggested that the pandemic — and the resulting shutdowns and struggles of brick-and-mortar retail — have accelerated the transition, giving Bambuser’s business a big boost. The company’s offering has been used by brands including H&M, Motivi, Moda Operandi, Frame, LUISAVIAROMA and Showfields, and it says that in Q2, net sales were up 669% year-over-year.

Bambuser CEO Maryan Ghahremani

Bambuser CEO Maryan Ghahremani

While e-commerce and social media platforms are expanding their support in this area, Gharemani said brands are turning to Bambuser because they want to offer this live shopping experience while still owning the brand experience, the customer data and the transaction itself.

She also emphasized that Bambuser is focused on being a business-to-business product, rather than a consumer shopping platform.

“We are trying to create not another Instagram or Facebook or marketplace, because we believe other [companies] are already doing that,” she said. “We’re not even interested in going into that battle. What we’re trying to do, what we need to do is help the larger brands.”

Participants in the new funding include Consensus Asset Management, Handelsbanken, Harmony Partners, Lancelot Asset Management, Tenth Avenue Holdings and TIN Fonder.

Among other things, Gharemani said she’d hoped to create a physical presence in the United States earlier this year, but those plans were delayed by the pandemic. Still, she’s now planning to open a New York office this quarter. And in the meantime, the U.S. has already become the company’s largest market.


Source link

10 thoughts on “Bambuser raises $45M after shifting focus to live video shopping – TechCrunch

  • September 22, 2020 at 9:27 am

    Whenever you see new growth forming, you may begin watering again. 3.
    Water once and permit the medium to change into almost dry before watering once more.
    These guys like a number of sunshine making them superb for these areas the
    place other plants would possibly want numerous watering.
    Inexperienced Plants Browse our selection of lush Inexperienced Plants.
    They are often swollen, spiny, and have tiny leaves
    which can be rarely vibrant green. The most frequently cited obstacles to business success are
    value, which is astronomical, and style and texture, which are
    supposedly simply Ok and best suited to “unstructured” (learn: mushy) functions like burgers,
    sausages, and nuggets. The plants aren’t worth-marked, but the helpful employees (learn:
    fam) will let you already know the final prices and might even cut you a deal.
    With so many choices to choose from, you are sure to depart with more plants than you can ever think
    about. Denver Flowers Denver Flower Supply, Roses, Tulips, Gerbera Daisies,
    Sunflowers, Tulips & Extra!

  • September 22, 2020 at 9:42 am

    Echeveria perle von nurnberg need full solar and might grow up to
    two feet broad. Spherical leaves grow out to 2 toes broad and need full sun. From understanding how much sun and water they need to learning learn how to re-pot them, these instruments and methods will hopefully lengthen the life of your succulent.
    The echeveria succulent comes from the partial desert areas of Mexico, Texas, Central America, and the western a part of South
    America. These can thrive in partial sun. Echeveria
    Afterglow – This number of echeveria caught my
    eye at a close by Armstrong because they appeared to glow within the solar.
    They give the impression of being nice in a container with
    quite a lot of echeveria or other succulents.
    The echeveria flower on this plant are lovely orange-red flowers.

    Faded flower stems could be reduce again. Try Outside Flower Pot Preparations.
    When you enjoy echeverias and are trying to add extra succulents to your garden, please try Types
    of Succulent Plants. Test on your Christmas cactus cutting
    periodically to be sure that the bottom of the reducing stays submerged.

  • September 22, 2020 at 6:25 pm

    They thrive in well drained soil, any container they’re
    planted in should have extra drainage holes. You may as well go surfing and get concepts for container gardening.
    I increase guinea fowl and succulents and would Love to get
    an identical figurine or more… To search out out extra about how one can encourage your succulents to
    bloom, go to my put up on “How To Get Succulents and Cacti To Bloom”.
    Learn our information to seek out out easy methods to make this.
    The crown of thorns is very lenient on the subject of
    missed waterings, however be sure to solely water the plant when its soil
    is totally dry. While you first plant your succulents, water them till the soil is moist,
    however not soaked. Once i first bought into gardening, I wasn’t too
    fascinated about succulents, since they all looked the same
    to me. They let you spotlight your plants as an ever-altering work
    of art in the same way that you’ll show an image framed inside your home.

  • September 22, 2020 at 10:41 pm

    Watering Succulent Plant Cuttings: Water every 2-three days so the soil is moist (like a squeezed sponge).
    Planting Succulent Cuttings: Start with a cutting about four – 6 inches lengthy.
    If you are rooting a succulent slicing in a pot however plan on planting it
    in your garden, I like to recommend utilizing mainly soil from your personal garden in the pot.
    You should use this planting method with succulent plants
    from the Crassula household like Jade (C.
    Outdoors, Aloe and Haworthia like shiny gentle, but take less
    sunlight than most succulents. Caring for Succulents might
    be simple. However, common potting soil can be used.
    Simply keep in mind that regular potting soil is formulated to retain water,
    so make sure you let it dry between watering (after your plants are established.) Do not use the potting soil with added fertilizer as it may be too ‘wealthy’ for succulents.
    Your succulent will almost definitely die from overwatering if you use common soil.


Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons