Accor has announced the launch of an “Apartments & Villas” website, entirely dedicated to the rental of private residences and extended-stay hotel properties. The site makes more than 50,000 apartments, villas and chalets available, drawing from Accor’s 15 extended-stay hotel brands (including Adagio, Mantra and Hyde Living), as well as the company’s portfolio of branded private residences, which are privately owned and frequently included in managed rental programs (like Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences, SLS Residences, etc.) and one-of-a-kind private rentals (onefinestay), in over 350 destinations.
Throughout the COVID-19 crisis, branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, have proven to be very resilient, with an increasingly diverse pipeline and record growth, Accor says. In 10 years, the sector has grown by 170 percent and, despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences.
In addition, according to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence. This growing desire for space, coupled with the increase in working from home, could give a boost to resort projects. The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residence portfolio. Accor currently operates 30 branded residence projects globally, with another 70 under development. This growth has been particularly pronounced in the emerging lifestyle branded segment, where Accor’s SLS Residences leads the way in terms of expansion. Accor already operates six lifestyle branded projects with another 18 under development. In many instances, purchasers of branded residences elect to make their homes available through a managed rental program. Participating homeowners will now see their homes distributed through the new Apartments & Villas” website
On the “Apartments & Villas” website, guests can book with confidence fully equipped apartments, villas, houses and suites while enjoying all the benefits of the ALL-Accor Live Limitless lifestyle loyalty program, and greater flexibility and reassurance thanks to the new cancellation policy and the intensified hygiene and prevention measures to ensure their safety (“Allsafe”).