Auberge Resorts Collection will manage The Hearst Hotel, Auberge Resorts Collection, located in the heart of San Francisco. The downtown property, Auberge Resorts Collection says, is part of its ongoing strategic expansion into city centers. The Hearst-owned building, a 1911 landmark, which is being redeveloped by San Francisco real estate investment and development firm, JMA Ventures, will be reborn when it opens in 2023 as The Hearst Hotel, Auberge Resorts Collection.
Built in 1911 and home to the San Francisco Examiner until the 1960s, The Hearst Building features Spanish Revival style construction, Tennessee Pink marble on the lower floors and a terra cotta façade reaching to the roof parapet. In 1938, architect Julia Morgan was retained by Hearst to complete a remodel of the entryway, the façade and other notable architectural details. Fun fact: Morgan, who was born in the Bay Area and was Hearst’s principal architect on the design of Hearst Castle, was the first woman to receive the American Institute of Architects’ highest award, the AIA Gold Medal.
Following an extensive interior renovation and redesign, the 13-story landmarked building will open as The Hearst Hotel, Auberge Resorts Collection, a 150-room hotel, complete with an Auberge Spa, grand lobby, social spaces, destination restaurant and rooftop bar. Among the guest accommodations will be 14 suites. The property is located at the intersection of Market Street and Third Street, where it aims to create a social hub for both travelers and locals.
The hotel will be conceptualized and designed by Roman and Williams—the design team behind Nantucket’s Greydon House, Chicago Athletic Association, The RW Guild, La Mercerie and Le Coucou in New York. Guests can expect textured palazzo floors, eclectic furniture and architectural elements inspired by Hearst’s antique collection.