Silversea Cruises has introduced the promotion of Barbara Muckermann to chief business officer (CCO), efficient instantly. In her new position, Muckermann, who most just lately served as the road’s chief advertising and marketing officer, will concentrate on strengthening the corporate’s guest-centric strategy throughout the gross sales and advertising and marketing channels to additional improve the cruise expertise for the posh line’s clients.
As a part of her expanded duties, Muckermann will oversee all elements of Silversea’s visitor relations, gross sales and advertising and marketing, income administration features, strategic communications, and model recognition. Muckermann’s strategic duties will embody initiatives that can improve the shopper expertise throughout operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.
“Barbara has a confirmed observe document of success and is deeply revered throughout the trade. Her experience will show pivotal in strengthening Silversea’s presence on the worldwide stage because the acknowledged chief in ultra-luxury and expedition journey,” stated Roberto Martinoli, president and CEO of Silversea, in a press assertion.
Muckermann joined Silversea Cruises in October 2001 and returned in 2016 after stints with a number of luxurious and cruise manufacturers beginning in 2005. She spearheaded quite a few profitable advertising and marketing campaigns and strategic partnerships, together with Silversea’s ongoing collaboration with photographer Steve McCurry. Muckermann additionally pioneered such product improvements because the Sea and Land Style (S.A.L.T.) deep-dive culinary program, amongst others.
An completed skilled within the luxurious journey and hospitality trade, Muckermann brings greater than 25 years of expertise to her new place. Muckermann is a physician in political sciences and economics and holds a joint MBA from the London Enterprise College and Colombia College.