To celebrate the launch of the new BlackBerry® Torch™ during London Fashion Week, we did something totally new. Members of the public were given the chance to star in their very own ‘live’ catwalk show on the London Fashion Catwalk, presented by BlackBerry. Taking over a space in High Street Kensington, London, aspiring fashionistas were able to strut their stuff down a seemingly empty catwalk which, with the help of green-screen technology never before used in the UK, was transformed into a full-on catwalk extravaganza, complete with an applauding, admiring audience. Each individual’s ‘fashion show’ was filmed and sent directly to the ‘model’ via the BlackBerry Torch, allowing it to be shared immediately with friends on Facebook, YouTube, Twitter and beyond.
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